Managing Online Reputation
How to Protect Your Company on Social Media
(Sprache: Englisch)
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and...
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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Klappentext zu „Managing Online Reputation “
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Inhaltsverzeichnis zu „Managing Online Reputation “
PART I: MINIMIZING ONLINE RISKS1. Understanding Weaknesses
2. Developing Strategy
3. Aligning the Organisation
4. Protecting the Brand
PART II: MANAGING ONLINE REPUTATION
5. Sniffing for Trouble
6. Manning the Barricadess
7. Guarding the Gateposts
8. Planning Campaigns
9. Handling Firestorms and Crises
Autoren-Porträt von Charlie Pownall
Charlie Pownall
Bibliographische Angaben
- Autor: Charlie Pownall
- 2015, 1st ed. 2015, 236 Seiten, Masse: 14 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137382295
- ISBN-13: 9781137382290
- Erscheinungsdatum: 30.09.2015
Sprache:
Englisch
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