Management of Art Galleries
(Sprache: Englisch)
The art world is tough, the rules are a mystery, and only the lucky few make money so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most...
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The art world is tough, the rules are a mystery, and only the lucky few make money so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Reschs insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
Autoren-Porträt von Magnus Resch
Magnus Resch is an entrepreneur who lectures in cultural entrepreneurship at Europe's leading business school, the University of St Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Resch's experience as a former gallery owner and as founder of the art-collector database, Larrys List, together with his doctoral studies focused on the art market, give this book persuasive power.
Bibliographische Angaben
- Autor: Magnus Resch
- 152 Seiten, Masse: 14,4 x 20,8 cm, Kartoniert (TB), Englisch
- Verlag: Phaidon
- ISBN-10: 0714873268
- ISBN-13: 9780714873268
- Erscheinungsdatum: 14.11.2016
Sprache:
Englisch
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