Made to Stick
Why Some Ideas Take Hold and Others Come Unstuck
(Sprache: Englisch)
A bestselling communications book that helps ensure what you say is understood , remembered and, most importantly, acted upon
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Produktinformationen zu „Made to Stick “
A bestselling communications book that helps ensure what you say is understood , remembered and, most importantly, acted upon
Klappentext zu „Made to Stick “
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and MADE TO STICK is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.
Autoren-Porträt von Dan Heath, Chip Heath
Dan Heath is a senior fellow at Duke University¿s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
Bibliographische Angaben
- Autoren: Dan Heath , Chip Heath
- 2008, New and expand. ed., 336 Seiten, Masse: 13 x 19,8 cm, Kartoniert (TB), Englisch
- Verlag: Random House UK
- ISBN-10: 009950569X
- ISBN-13: 9780099505693
Sprache:
Englisch
Rezension zu „Made to Stick “
"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" New Statesman "This is great for anyone planning a speech or trying to get their message across at work" Psychologies "The Heaths push beyond what sounds like it should work and explain why it actually does" Time Magazine "... an entertaining, practical guide to effective communication." Publishers Weekly "Smart, lively ... such fun to read" Saturday Guardian
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