Intercultural Interactions in Business and Management

Contents: Francesca Bargiela-Chiappini: Foreword - Rita Salvi/Hiromasa Tanaka: Introduction - Rita Salvi: Changes, Chances and Challenges in Describing Intercultural Professional Interactions - Winnie Cheng: 'Excellence, Always': A Genre Analysis of Engineering Company Brochures - Judith Turnbull: How 'Glocal' is Corporate Discourse? A Case Study of a Multinational's Website - Daniela Cesiri: Intercultural Communication in Business Promotion through Corporate Websites: the Case of Kraft Foods and Nestlé in Europe and Asia - Maria Cristina Gatti: Re-constructing Time and Space to Persuade: An Eastern-European Case-study of Organizational Discourse - Olga Denti/Michela Giordano: ODR Websites: Interaction and Exchange across National Boundaries - Shanta Nair-Venugopal: Subversive Strategies: Language and Interaction in Malaysian Business - Janet Bowker: Crossing National Business Borders: 'Doing' US Management Consulting in a Global Context - Hiromasa Tanaka: East-West Business Communication from an East Asian Perspective - Franca Poppi: Mediating between Local and Global Practices: the Use of English as the Lingua Franca for Internal Company Communications - Vittoria Grossi: Intercultural Communication in the Workplace: Insights from the Australian context - Vanessa Leonardi/Irina Khoutyz: Teaching Intercultural Business Communication Strategies in an Increasingly Globalized World.

Rita Salvi is Professor of English at the Faculty of Economics, «Sapienza» University of Rome. Her research interests include general and applied linguistics, language teaching, particularly through the medium of advanced technologies, synchronic and diachronic lexicographic analysis, mainly in the field of specialized language (economics and law), text analysis and intercultural discourse for academic and professional purposes. Hiromasa Tanaka is Professor of Sociolinguistics at Meisei University, Tokyo and an independent consultant/trainer for various business corporations. He has participated in several corporate change initiatives and training curriculum development projects in Japanese and non-Japanese companies. His research interests are in the area of business discourse analysis and critical pedagogy with a special focus on English as lingua franca in Asia.

«Definitely, this book is an excellent contribution to the world of intercultural communication in the business world. Researchers interested in the topic will find it useful for the main topics researched (Asian business culture, or interaction between the Western and Eastern intercultural business communication) and, particularly, for the methodological issues followed (different quantitative and qualitative approaches in discourse analysis).» (Miguel F. Ruiz-Garrido, Ibérica 26, 2013)