Innovative Research Methodologies in Management
Volume II: Futures, Biometrics and Neuroscience Research
(Sprache: Englisch)
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a...
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Klappentext zu „Innovative Research Methodologies in Management “
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.Inhaltsverzeichnis zu „Innovative Research Methodologies in Management “
1. Convergence of Experts' Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn.- 3. Virtual Reality for Marketing Research; Raymond R. Burke.- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 6. The Neuroscience Research Methods in Management; Jyrki Suomala.- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala.- 8. Neuromarketing; Robin Clark.- 9. The Futures Polygon Development; Antonio Pacinelli.Autoren-Porträt
Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University. Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships, as well as being on the Editorial Boards of 45 international academic journals.
Bibliographische Angaben
- 2017, 1st ed. 2018, XXIX, 224 Seiten, 7 farbige Abbildungen, Masse: 15,3 x 21,6 cm, Gebunden, Englisch
- Herausgegeben: Luiz Moutinho, Mladen Sokele
- Verlag: Springer, Berlin
- ISBN-10: 3319643991
- ISBN-13: 9783319643991
Sprache:
Englisch
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