Innovation in a High Technology B2B Context
Exploring Supply Networks, Processes and Management
(Sprache: Englisch)
Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in...
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Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
Inhaltsverzeichnis zu „Innovation in a High Technology B2B Context “
Industrial B2B Marketing.- Value and Innovation in Customer-Centric Business-to-Business Collaboration.- Innovation Network and Case Study.
Autoren-Porträt von Monika Maria Möhring
Prof. Dr. Monika Maria Möhring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.
Bibliographische Angaben
- Autor: Monika Maria Möhring
- 2014, 2014, 291 Seiten, Masse: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658057203
- ISBN-13: 9783658057206
- Erscheinungsdatum: 05.05.2014
Sprache:
Englisch
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