Impact of Social Media on Brand Equity and Profitability in Nigeria
(Sprache: Englisch)
The main objective of this text book is to provide the readers with a broad framework of the impact of social media on brand equity and profitability in Micro, Small and Medium Enterprises using Nigeria as a case study. The resulting vision was to create an...
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The main objective of this text book is to provide the readers with a broad framework of the impact of social media on brand equity and profitability in Micro, Small and Medium Enterprises using Nigeria as a case study. The resulting vision was to create an understanding that was first, and above all else, for the benefit of the readers. We have sacrificed some knowledge content found in standard texts in order for the reader to truly experience, understand, and appreciate the knowledge they have gained. We feel that the gain in understanding and the creation of a solid foundation in Micro, Small and Medium business enterprises as the engine room for economic development is well worth the small sacrifice we have made.
Autoren-Porträt von Marcus Garvey Orji, Shalom Joro Yabilsu
Orji, Marcus GarveyDr. Marcus Garvey Orji (PhD) MAMN, is an erudite International Scholar. He holds PhD, Msc, MBA and Bsc in Business Administration. He is currently a Lecturer in Veritas University, Abuja, Nigeria.Shalom Joro Yabilsu is an Artist, Digital Marketer and a Scholar. She holds a Post Graduate Diploma in Marketing and a BA in Fine Arts.
Bibliographische Angaben
- Autoren: Marcus Garvey Orji , Shalom Joro Yabilsu
- 2019, 88 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200264406
- ISBN-13: 9786200264404
Sprache:
Englisch
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