Guerrilla Trade Show Selling
Each year, 1.3 million companies reach out to 85 million people at more than 4300 commercial and association-sponsored trade shows. In this groundbreaking book, marketing pros Mark Smith and Orvel Ray...
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Each year, 1.3 million companies reach out to 85 million people at more than 4300 commercial and association-sponsored trade shows. In this groundbreaking book, marketing pros Mark Smith and Orvel Ray Wilson team up with living legend Conrad Levinson to show sales people and entrepreneurs how to apply Levinson's world-famous guerrilla marketing and selling techniques to this medium. The arsenal of advice includes making the best use of available technologies; behavior to avoid; how smaller companies can effectively compete with larger companies; attracting the right customers; connecting with prospects; making powerful presentations; post-trade-show follow-up; and more.
-- Packed with real-life examples and easy-to-follow charts, graphs, and checklists
- Autoren: Jay Conrad Levinson , Orvel R. Wilson , Conrad Levinson
- 324 Seiten, Masse: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0471165689
- ISBN-13: 9780471165682
- Erscheinungsdatum: 01.04.1997
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