Faires Management und Marketing
This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The...
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This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.
Grossformatiges Paperback. Klappenbroschur
Autoren-Porträt von Knut A. Wiesner
Prof. Dr. Knut Wiesner (Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt)
Bibliographische Angaben
- Autor: Knut A. Wiesner
- 2016, XV, 283 Seiten, Masse: 16,9 x 24,1 cm, Kartoniert (TB), Deutsch
- Verlag: OLDENBOURG
- ISBN-10: 3486588893
- ISBN-13: 9783486588897
- Erscheinungsdatum: 29.09.2016
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