Liedtka, J: Designing for Growth Field Book
(Sprache: Englisch)
In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a...
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In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.
Inhaltsverzeichnis zu „Liedtka, J: Designing for Growth Field Book “
The Four QuestionsThe StepsStep 1: Identify an OpportunityStep 2: Scope Your ProjectStep 3: Draft Your Design BriefStep 4: Make Your PlansStep 5: Do Your ResearchStep 6: Identify InsightsStep 7: Establish Design CriteriaStep 8: Brainstorm IdeasStep 9: Develop ConceptsStep 10: Create Some Napkin PitchesStep 11: Surface Key AssumptionsStep 12: Make Prototypes 30Step 13: Get Feedback from StakeholdersStep 14: Run Your Learning LaunchesStep 15: Design the On-RampWhat Now? What Next?The ToolsSecondary ResearchDirect ObservationEthnographic InterviewsJob to Be DoneValue Chain AnalysisJourney MappingPersonas360 EmpathyCreating PostersBrainstormingAnchorsBring-Build-Buy MapForced ConnectionsCombinatorial PlayVisualization BasicsStorytellingStoryboarding Co-Creation ToolsTemplates and ResourcesAn Example ProjectAcknowledgements
Autoren-Porträt von Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske
Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth. Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C. Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and a lecturer at the Darden School of Business.
Bibliographische Angaben
- Autoren: Jeanne Liedtka , Tim Ogilvie , Rachel Brozenske
- 2014, 128 Seiten, Masse: 21,6 x 22,5 cm, Kartoniert (TB), Englisch
- Verlag: Columbia Univers. Press
- ISBN-10: 023116467X
- ISBN-13: 9780231164672
Sprache:
Englisch
Rezension zu „Liedtka, J: Designing for Growth Field Book “
In a clear and simple style, this book shows how designing thinking has been applied successfully to address complex and very different problems in a variety of organizations, both for- and not-for-profit. The ten cases in the book provide creative and innovative applications of the design principles, providing sufficient detail to be of use to readers in their own planning processes. The book provides sufficient depth to be of value to the graduate professional classroom while being simple and clear for immediate use by managers. -- Toni Ungaretti, Johns Hopkins University
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