Data Warehousing

1: Introduction to Data Warehousing.- The Sales & Marketing Imperative: The Impact of Technology on Business Strategy.- Data Warehousing - adopting an architectural view, and maximizing cost benefits.- What is Data Warehousing?.- Data Warehousing Solutions.- Getting started - Building the Scalable Data Warehouse the right way.- 2: How to integrate Data Warehousing in your business.- Data Marts: Key to Reviving the Enterprise Data Warehouse.- Enterprise IT value: beyond Data Warehousing and ROI.- Building Corporate Business Intelligence: from Datamarts to the Enterprise Data Warehouse.- The Four Challenges of Customer-Centric Data Warehousing.- ERP and Data Warehousing in the Intelligent Enterprise.- Tightening the Sales Cycle.- SAP and Data Warehousing.- SAP R/3 Data Warehousing and Application Integration.- Storage Area Networks: Smart Storage, Fat Pipes and Industrial Grade Data Warehousing.- 3: Strategical considerations.- The 7 Steps to Calculating Data Warehousing ROI.- Data Mining: Statistical Analysis.- DataMines for DataWarehouses.- Data Warehouse Scorecard: Cost of Ownership and Successes in Application of Data Warehouse Technology.- Driving Customer Retention, Development and Acquisition for Profit in the Insurance Business.- Metadata for Data Warehousing.- Meta-Data Management for Business Intelligence Solutions - IBM's Solutions.- Universal Data Exchange: an Enterprise-Wide Solution.- Database Solutions.- Business Intelligence in Half the Time (with Less Cost and Risk).- Building an Active Data Warehouse using High Performance AS/400 Technology.- Data Warehousing Concepts for AS/400.- Transformational Data Replication.- Ten Mistakes to Avoid.

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