Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence
(Sprache: Englisch)
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
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Produktinformationen zu „Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence “
Klappentext zu „Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence “
Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.
Inhaltsverzeichnis zu „Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence “
Chapter - 01: Why every business is a data business; Chapter - 02: Finding your strategic data needs; Chapter - 03: Using data to improve decision-making; Chapter - 04: Using data to understand your customers and markets; Chapter - 05: Using data to provide more intelligent services; Chapter - 06: Using data to make more intelligent products; Chapter - 07: Using data to improve your business processes; Chapter - 08: Monetizing your data; Chapter - 09: Defining your data use cases; Chapter - 10: Sourcing and collecting the data; Chapter - 11: Data Governance, ethics and trust; Chapter - 12: Turning data into insights; Chapter - 13: Creating the technology and data infrastructure; Chapter - 14: Building the data competencies in your organization; Chapter - 15: Executing and revisiting your data strategy; Chapter - 16: A look ahead
Autoren-Porträt von Bernard Marr
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & Big Data guru based in Buckinghamshire, UK. He has worked with and advised many of the world's best-known organizations including Accenture, DHL, Gartner, Microsoft, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse. He has featured on the LinkedIn Top Voices: UK Influencers list in 2018 and 2019, ranking #1 in 2018.
Bibliographische Angaben
- Autor: Bernard Marr
- 288 Seiten, Gebunden, Englisch
- Verlag: Kogan Page
- ISBN-10: 1398602604
- ISBN-13: 9781398602601
- Erscheinungsdatum: 26.10.2021
Sprache:
Englisch
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