Corporate Social Responsibility: A Very Short Introduction
(Sprache: Englisch)
Corporate Social Responsibility (CSR) represents the social accountability a company holds for society. This Very Short Introductions looks at how and why it developed, how it is implemented in practice, and the benefits and controversies it raises for...
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Corporate Social Responsibility (CSR) represents the social accountability a company holds for society. This Very Short Introductions looks at how and why it developed, how it is implemented in practice, and the benefits and controversies it raises for companies, governments, and society worldwide.
Klappentext zu „Corporate Social Responsibility: A Very Short Introduction “
Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon. Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Inhaltsverzeichnis zu „Corporate Social Responsibility: A Very Short Introduction “
- 1: An idea whose time has come
- 2: The company level
- 3: National and international developments
- 4: The socialization of markets
- 5: CSR and new governance
- 6: Critical perspectives
- 7: Prospects and reflections
- Further reading
- Index
Autoren-Porträt von Jeremy Moon
Jeremy Moon is Velux Professor of Corporate Sustainability, Copenhagen Business School. He was the founding Director of the International Centre for Corporate Social Responsibility at Nottingham University Business School. He has held visiting positions at the European University Institute; McGill University; Churchill College, University of Cambridge; and Trinity College, the University of Melbourne.Bibliographische Angaben
- Autor: Jeremy Moon
- 2014, 160 Seiten, mit Abbildungen, Masse: 11,3 x 17,5 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199671818
- ISBN-13: 9780199671816
- Erscheinungsdatum: 30.01.2015
Sprache:
Englisch
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