Communications for Sustainable Development

Though also I advocate sustainability and am the firm believer of sustainable development (a roadmap to the safe future), but at the same time, when I see how this topic in a broad range get deliberately misused, feel sustainability is a big joke which comes in the mind of some funny people, because sustainability needs humanity in a true sense and humanity in a true sense exists when we are with nature and natural processes. Long back majority of us disconnected ourselves from nature and probably shamed to be part of the ecosystems. Humanity system without the ecological connectivity is a dark road to the Earth's demise! How can we get blessed, while we are so ungrateful to our nature? For being successful, the sustainability plan should provide long standing sustainability leadership structures and operating budgets. The mere presence of a sustainability plan does not mean sustainability achieved, nor does not signify the successful transition to a sustainability agenda have reached. Hence, sustainability should be viewed as a holistic set of intentional actions to effectively generate changes that improve overall quality of life.