Communicating Science in Social Contexts

Part 1: Revisiting models.- 1. Paradigm change for science communication: commercial science needs a critical public.- 2. European trends in science communication.- 3. Words and figures of the public: the misunderstanding in scientific communication.- 4. Representation and deliberation: new perspectives on communication among actors in science and technology innovation.- 5. Medialisation of science as a prerequisite of its legitimisation and political relevance.- 6. On and about the deficit model in an age of free flow.- 7. Towards an analytical framework of science communication models.- Part 2: Crossing broundaries.- 8. Before and after science: science and technology in pop music, 1970 - 1990.- 9. The more, the earlier, the better: science communication supports science education.- 10. Hollywood knowledge: communication between scientific and entertainment cultures.- 11. Situating science in the social context by cross-sectoral collaboration.- Part 3: Developing strategies.- 12. From science communication to knowledge brokering: the shift from 'science push' to 'policy pull'.- 13. Science advocacy: challenging task, difficult pathways.- 14. The epistemic jumble of sustainable development.- 15. In search of dialogue: staging science communication in consensus conferences.- 16. So where's the theory? On the relationship between science communication practice and research.- 17. From democratization of knowledge to bridge building between science, technology and society.- 18. Bringing science to the public.- Appendix.- Index.