Business Journalism
How to Report on Business and Economics
(Sprache: Englisch)
Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to...
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Business Journalism:
How to Report on Business and Economics is a basic guide for journalists
working in countries moving to open-market economies, students in journalism
courses, journalists changing direction from general news reporting to business
and economic reporting, and bloggers. It also explains the differences in
technique required for general reporters to deliver business news for text, TV,
or radio.
Veteran journalist Keith Hayes, who has worked for such organizations as
Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to
journalistic practice that covers everything from how to meet a deadline to
getting answers from company or government officials who would rather not talk.
It also provides background on specific knowledge that journalists should have
to report on the business and the economy accurately and with insight. That
includes understanding the major markets and how they work, learning to read a
balance sheet, and getting the story even when a company or government sets up
roadblocks.
As Hayes demonstrates, effective journalists are story tellers who need to tell
the story well while making certain they are providing the facts as they find
them and understand them. Among other things, readers will also learn: How to write a
business news story
How to report
business news on television
How to report in
a globalized business world
How to get
usable information from press conferences and briefings
The basics of
macroeconomics, the financial markets, and company-specific financial data
How
Klappentext zu „Business Journalism “
Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio. Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks.
As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn:
- How to write a business news story
- How to report business news on television
- How to report in a globalized business world
- How to get usable information from press conferences and briefings
- The basics of macroeconomics, the financial markets, and company-specific financial data
- How to dig for facts and get the story
This book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, it s a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility.
Inhaltsverzeichnis zu „Business Journalism “
Section 1 This section provides an overall view of business reporting with practical and personal examples of the basics of the discipline. It explains what research is required for good stories, shows what useful enterprise stories look like, and gives an outline of the ethics of journalismCh. 1 Establishing Good Journalistic Practices The chapter covers codes of practice journalists should observe, like how to do an effective interview and knowing the basic rules of good writing. I explain the necessity of knowing your audience and the importance of ethics
Ch. 2 Writing an Effective Business News Article The chapter covers the basics of writing a good article based on Kipling's six serving men: Who, what, where, why, when, and how. I also show how to write an effective lead and how to structure the article for maximum impact
Ch. 3 Writing for the Different Business News Media The chapter covers the differences between writing for text media and writing for TV or radio. I also discuss principles applicable to all, like how to garner information, the importance of keeping a record of conversations and interviews, and how to use a style guide. Last, I explain why it's important to avoid jargon, and to use plain, simple language.
Ch. 4 Spotting and Developing a Story The chapter covers the skill of spotting a business/economics story, developing it, and ensuring accuracy while making it interesting. I also outline things to look for in identifying reportable corrupt activity, as well as how to tell the difference between corruption and incompetence
Ch. 5 Making Economic Reporting Relevant This chapter is about making sure, first and foremost, that you understand your audience. Always consider what key questions you need to ask for your story and remember that a free press is essential for effective economic and business reporting.
... mehr
Ch. 6 Getting the Best from Press Conferences and Briefings The chapter explains the difference between a press conference and press briefing, and it offers advice on how to get usable information and ensure that a business organization provides more than propaganda
Ch. 7 General Television Reporting Skills The chapter goes over the essentials of TV reporting: ensuring that you write a script to pictures, check voice overs, avoid fluffs and mistakes, and re-record if necessary. With interviews, readers learn, the most important question is the first one. All other questions and answers should follow on from that. I discuss the importance of choosing pictures carefully to avoid making your story boring and difficult to watch.
Ch. 8 Reporting on Business for Television This chapter shows how to develop a TV business news story: always work from the basic 5Ws and H; differentiate between 'hard' news stories and 'soft' news stories; and learn to build a solid list of news contacts. Always use experts in the story for reliable comment about complicated issues and think carefully about sources of news, such as news wire agencies, before you rely on them.
Ch. 9 Writing and Reporting for New Media This chapter covers writing for Web sites, blogs, and social media sites and how it differs from writing for other text media.
Section 2 This section covers the general economic and business knowledge you should have to report with authority and insight.
Ch. 10 Macroeconomics This chapter covers what journalists need to know about things like GDP, inflation, government debt, monetary and fiscal policy, jobs numbers, etc.
Ch. 11 Globalization and Comparisons with Neighboring Economies All business news is global. Activity in one country can and usually does impact another. This chapter warns that reporters must look beyond their own countries to put economic stories in context, and they must carefully examine government policies to see how they affect prosperity or recession. It covers how to look at business strategies to rate a company's success factor.
Ch. 12 Stock and Bond Markets The chapter covers the importance of financial markets and how journalists should view them. It also explains how stock exchanges are regulated and the consequences of regulation, as well as the importance of reviewing company listings on the stock exchange regularly. Understanding movement on the stock exchange and other signals can give a reporter clues to a company's health.
Ch. 13 Markets for Commodities and Exotic Financial Products This chapter covers some of the exotic securities now traded, and where, as well as the all-important commodity markets. Understanding them is essential in today's globalized economy.
Ch. 14 Understanding Financial Statements The chapter covers a basic understanding of company accounts, including the balance sheet, and what they can say about a company
Ch. 15 Investigating Company Accounts and Assessing the Board The chapter covers the importance of using financials statements, funding sources, responses to regulatory actions, etc., to report on companies. It covers, among other things, determining a company's performance by comparing income statements and balance sheets over time. It also covers understanding the makeup and impact of a company's board of directors and how they perform.
Ch. 16 Privatization This chapter explains the key elements and importance of privatization. It covers the motivations and goals for government-owned enterprises vs. privately owned enterprises and the mechanics of handing over governance from one party to another. This topic is especially important in the new Europe, Africa, and elsewhere.
Ch. 17 SMEs and the Economy The chapter covers the role and importance of small and medium-sized enterprises (SMEs), always good topics for news stories. Readers learn to match the statistics for SME performance in one country and then compare them to overall EU and U.S. data. Good journalists investigate if domestic governments have lived up to their policies on SMEs by checking against SME performance.
Ch. 18 The Importance of a Census The chapter explains the importance of a census and how government and business planning is dependent on an accurate census. Reporters should ask questions about the content of a census to ensure it asking for the right sort of information.
Ch. 19 Current Reporting: The Good, The Bad, and The Ugly This chapter takes a brief look at some good and bad economic reporting, especially when the global crisis of 2008 took hold and its aftermath.
Ch. 20 The Pros Speak This chapter relays through interviews and profiles wisdom and insights from journalists in North America, Europe, Africa, Australasia, and elsewhere
Appendix
- Sample Financial Statements
- Terms You Should Know
Ch. 7 General Television Reporting Skills The chapter goes over the essentials of TV reporting: ensuring that you write a script to pictures, check voice overs, avoid fluffs and mistakes, and re-record if necessary. With interviews, readers learn, the most important question is the first one. All other questions and answers should follow on from that. I discuss the importance of choosing pictures carefully to avoid making your story boring and difficult to watch.
Ch. 8 Reporting on Business for Television This chapter shows how to develop a TV business news story: always work from the basic 5Ws and H; differentiate between 'hard' news stories and 'soft' news stories; and learn to build a solid list of news contacts. Always use experts in the story for reliable comment about complicated issues and think carefully about sources of news, such as news wire agencies, before you rely on them.
Ch. 9 Writing and Reporting for New Media This chapter covers writing for Web sites, blogs, and social media sites and how it differs from writing for other text media.
Section 2 This section covers the general economic and business knowledge you should have to report with authority and insight.
Ch. 10 Macroeconomics This chapter covers what journalists need to know about things like GDP, inflation, government debt, monetary and fiscal policy, jobs numbers, etc.
Ch. 11 Globalization and Comparisons with Neighboring Economies All business news is global. Activity in one country can and usually does impact another. This chapter warns that reporters must look beyond their own countries to put economic stories in context, and they must carefully examine government policies to see how they affect prosperity or recession. It covers how to look at business strategies to rate a company's success factor.
Ch. 12 Stock and Bond Markets The chapter covers the importance of financial markets and how journalists should view them. It also explains how stock exchanges are regulated and the consequences of regulation, as well as the importance of reviewing company listings on the stock exchange regularly. Understanding movement on the stock exchange and other signals can give a reporter clues to a company's health.
Ch. 13 Markets for Commodities and Exotic Financial Products This chapter covers some of the exotic securities now traded, and where, as well as the all-important commodity markets. Understanding them is essential in today's globalized economy.
Ch. 14 Understanding Financial Statements The chapter covers a basic understanding of company accounts, including the balance sheet, and what they can say about a company
Ch. 15 Investigating Company Accounts and Assessing the Board The chapter covers the importance of using financials statements, funding sources, responses to regulatory actions, etc., to report on companies. It covers, among other things, determining a company's performance by comparing income statements and balance sheets over time. It also covers understanding the makeup and impact of a company's board of directors and how they perform.
Ch. 16 Privatization This chapter explains the key elements and importance of privatization. It covers the motivations and goals for government-owned enterprises vs. privately owned enterprises and the mechanics of handing over governance from one party to another. This topic is especially important in the new Europe, Africa, and elsewhere.
Ch. 17 SMEs and the Economy The chapter covers the role and importance of small and medium-sized enterprises (SMEs), always good topics for news stories. Readers learn to match the statistics for SME performance in one country and then compare them to overall EU and U.S. data. Good journalists investigate if domestic governments have lived up to their policies on SMEs by checking against SME performance.
Ch. 18 The Importance of a Census The chapter explains the importance of a census and how government and business planning is dependent on an accurate census. Reporters should ask questions about the content of a census to ensure it asking for the right sort of information.
Ch. 19 Current Reporting: The Good, The Bad, and The Ugly This chapter takes a brief look at some good and bad economic reporting, especially when the global crisis of 2008 took hold and its aftermath.
Ch. 20 The Pros Speak This chapter relays through interviews and profiles wisdom and insights from journalists in North America, Europe, Africa, Australasia, and elsewhere
Appendix
- Sample Financial Statements
- Terms You Should Know
... weniger
Autoren-Porträt von Keith Hayes
Keith Hayes enjoyed a successful career as a journalist and broadcaster, working at leading news organizations CBC, BBC, CNBC, PBS, and Reuters. He was Head of News at CJOR, a Canadian radio station in Vancouver, before joining BBC news in Northern Ireland. He led a business news unit at Reuters, which involved being bureau chief and London anchor for the American daily coast-to-coast business television programs Morning & Nightly Business Reports, ending his broadcast career at CNBC in London. While at Reuters, he designed and implemented, for The Reuters Foundation, numerous business-news training courses for overseas journalists. He subsequently helped to develop television stations in Russia and Kosovo, while running journalists' training courses in Hong Kong, India, Poland, Russia, Ukraine, Armenia, Georgia, Bosnia, Lithuania, Latvia, Kosovo, Serbia, Macedonia, Romania, Nigeria, Ethiopia, Jordan, as well as London. He is a partner in First Freedom Distribution, which gathers news video footage for global distribution and is a part time senior lecturer in journalism in London. He has written numerous training manuals for young journalists and reporters working in transitional economies as well as a book on business reporting for television. He is married with a daughter and two grandchildren and is a member of London's Travellers Club.
Bibliographische Angaben
- Autor: Keith Hayes
- 2013, 1st ed., XV, 248 Seiten, Masse: 15,4 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 1430263490
- ISBN-13: 9781430263494
- Erscheinungsdatum: 27.12.2013
Sprache:
Englisch
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