Attitudes towards the use of social media in the nonprofit sector
A case study about a Family Support Agency in Austria
(Sprache: Englisch)
Social media tools are used by many people and even by companies. This thesis explores the increasing usage of such tools in nonprofit organizations. The elected tools are Facebook, Twitter, Youtube, Xing, blogs and Wikipedia. By interviewing employees and...
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Social media tools are used by many people and even by companies. This thesis explores the increasing usage of such tools in nonprofit organizations. The elected tools are Facebook, Twitter, Youtube, Xing, blogs and Wikipedia. By interviewing employees and clients of the Upper Austrian Family Support Agency, the attitudes towards social media in the Austrian nonprofit sector will be brought to light and recommendations for further usage will be suggested.
Bibliographische Angaben
- Autor: Cosima Kordik
- 2012, Aufl., 128 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: AV Akademikerverlag
- ISBN-10: 3639401433
- ISBN-13: 9783639401431
Sprache:
Englisch
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