Advances in Advertising Research Vol. III
Current Insights and Future Trends
(Sprache: Englisch)
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June...
Leider schon ausverkauft
versandkostenfrei
Buch (Gebunden)
Fr. 160.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnungskauf
- 30 Tage Widerrufsrecht
Produktdetails
Produktinformationen zu „Advances in Advertising Research Vol. III “
Klappentext zu „Advances in Advertising Research Vol. III “
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Inhaltsverzeichnis zu „Advances in Advertising Research Vol. III “
Advertising Content, Appeals, and Execution.- Corporate Responsibility, Social Issues, and Advertising.- Social Media, Online, and Mobile Advertising.- Product Placement.- Gender, Children, and Advertising.- Consumers, Companies, Brands, and their Relationships.
Autoren-Porträt
Martin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany. Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Bibliographische Angaben
- 2012, 2012, XII, 436 Seiten, Masse: 15,3 x 21,6 cm, Gebunden, Englisch
- Herausgegeben: Tobias Langner, Shintaro Okazaki, Martin Eisend
- Verlag: Gabler
- ISBN-10: 3834942901
- ISBN-13: 9783834942906
- Erscheinungsdatum: 27.06.2012
Sprache:
Englisch
Kommentar zu "Advances in Advertising Research Vol. III"
0 Gebrauchte Artikel zu „Advances in Advertising Research Vol. III“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Advances in Advertising Research Vol. III".
Kommentar verfassen