Kausch, C: Risk-Benefit Perspective
(Sprache: Englisch)
Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance...
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Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.Inhaltsverzeichnis zu „Kausch, C: Risk-Benefit Perspective “
- Literature review of key issues- Development of an analysis model for a risk-benefit balance
- Case studies on early customer integration
- Characteristics of successful early customer integration
- Managerial recommendations for advisable envisaged customer integration
- Conclusion
Bibliographische Angaben
- Autor: Christoph Kausch
- 2007, 2007, 244 Seiten, mit Abbildungen, Masse: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Physica-Verlag
- ISBN-10: 3790819611
- ISBN-13: 9783790819618
- Erscheinungsdatum: 20.08.2007
Sprache:
Englisch
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