Cavusgil, S: Framework of International Business
(Sprache: Englisch)
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Inhaltsverzeichnis zu „Cavusgil, S: Framework of International Business “
Part I: Foundation Concepts Chapter 1: Introduction: What Is International Business? Chapter 2: Theories of International Trade and Investment Chapter 3: Organizational Participants that Make International Business Chapter 4: Culture and Ethics in International Business Part II: The International Business Environment Chapter 5: Political and Legal Systems in International Business Chapter 6: The International Monetary Environment and Financial Management in the Global Firm Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies Part III: International Business Strategy and Implementation Chapter 8: Strategy and Organization in the International Firm Chapter 9: Global Market Opportunity Assessment Chapter 10: Exporting and Countertrade Chapter 11: Foreign Direct Investment and Collaborative Ventures Chapter 12: Licensing, Franchising, and Other Contractual Strategies Chapter 13: Global Sourcing Chapter 14: Marketing in the Global Firm Chapter 15: Human Resource Management in the Global Firm
Bibliographische Angaben
- Autoren: S. Tamer Cavusgil , Gary Knight , John Riesenberger
- 2012, XXVII, 319 Seiten, Masse: 17,9 x 23,9 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0132598949
- ISBN-13: 9780132598941
Sprache:
Englisch
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