Intercultural Communication, Edwin McDaniel, Larry A. Samovar, Richard E. Porter, Medienwissenschaft

Intercultural Communication

A Reader, International Edition

2011, 13th Ed., 528 Seiten, mit Schwarz-Weiss-Abbildungen, Masse: 24,5 cm, Kartoniert (TB), Englisch

Cengage Learning EMEA ISBN-10: 1111348154
ISBN-13: 9781111348151

Produkt-Beschreibung zu: Intercultural Communication

INTERCULTURAL COMMUNICATION: A READER, International Edition explores how communication values and styles can vary across cultures and communities, providing a thorough introduction to current theory while outlining practical strategies for more effective, culturally aware communication. INTERCULTURAL COMMUNICATION: A READER conveys the idea that successful intercultural communication is a matter of highest importance if humankind and society are to survive. This broad-based and highly engaging reader, compiled by the authors who defined the course, includes a balanced selection of articles--some commissioned solely for this text--that discusses the classic ideas that laid the groundwork for this field, as well as the latest research and ideas. Material is presented in a context that allows students to read, understand, and then apply course concepts to their lives.